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Top tips for the budding online marketer

    Top tips for the budding online marketer

Have you asked yourself this questions repeatedly, How can i use the internet to market my products? What do i need to know and do to be a successful online marketer or "Technopreneur"? How and Where do is start? 

The web offers savvy marketers the opportunity and free tools to help grow their business. Whether big or small, firms can easily leverage these free tools to successfully run and reap the benefits of an online marketing campaign. You will be amazed how some 1st timers are even using Facebook to buy and sell "knick knacks" and earn hundreds if not thousands at the comfort of their own home.

Here are five key questions and tips to help you plan  and execute your online marketing campaign like a pro. 

Five Key Questions to Ask Yourself
1. What is the goal of your campaign? Sounds basic enough, but specifying what you want your campaign to achieve can really help you narrow down the details your plan. While you may have a number of marketing goals, focus on the most important one to start. For example, a small shoe store may identify “selling 100 pairs of shoes in one month” as their primary goal, or an online gadget store may aim to “gain 1,000 unique visitors a week.”

2. What are you trying to market? Pick out the product or service you want to market. This may be your best-seller or one of your lesser known products or services. Picking too many products or services can lead to an incoherent and ultimately, ineffective, campaign.

3. Who is your audience? It is important to identify who your audience is, as this criteria will help refine what actions to take to implement your marketing strategy. Is your product or service best suited for women aged 20-30 years old? Or are you looking to attract new customers from a specific demographic?

Once you know who your intended audience is, you’ll be able to understand their online behavior and shape your marketing plan accordingly. For example, if your intended audience uses search engines to look for information on products and services, then a search marketing campaign may be just what you need to engage with them.

4. How is your audience accessing your site? It’s important to know whether your audience is looking for you via desktop devices or using mobile search. Google’s data shows that around 66 percent of shopping-related searches are coming from mobile. And Filipinos are increasingly turning to their smartphones for answers as well. Research shows that around  64 percent of Filipino households already own at least one smartphone and more -- over 35 percent -- Filipinos intend to purchase smartphones this year.

So even if you have a great desktop website, you may still be missing out on potential customers by neglecting to create a mobile-optimised site.

5. What’s your budget? Your marketing plan will affect and be affected by your budget. Find a balance between what your needs are -- perhaps you don’t really need that banner ad and instead a smaller text ad may do the trick -- and what you can afford to optimise your investment. 

Most importantly, most sites right now offer free advertisements and what really cost are the extra options, tools or added features to your campaign so manage and select what is more important. For example, www.Ebay.ph, offers free adverts and what really cost are extra's like themes, extra pictures and exposure. So check each option, dont just ignore or pick them all.

Cheers!

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5 Myths About Being An Entrepreneur

5 Myths About 

Being An

Entrepreneur

If you’re looking for a feel good post about why you should quit your secure 9 to 5 job and become an entrepreneur, this is not the post for you. Being an entrepreneur is great and I wouldn’t trade it for a desk job, but there are some things aspiring (or existing) entrepreneurs should know.

#1 You’re going to be insanely successful. You are not the next Mark Zuckerberg. Sorry, you’re not and I’m not. If you have the idea that you’re going to sit down and create the next Facebook and be worth billions of dollars in seven to 10 years, it’s not going to happen. Am I saying it’s not good to dream big? No. I’m saying there is only one Facebook and only one Mark Zuckerberg in this world.

#2 Entrepreneurs have a very flexible work schedule. They can work three to four hours a day and have plenty of time to goof off. I know I’m not alone when I say that entrepreneurs don’t have the luxury of ending our workday abruptly at 5pm. When you own your own company or work for someone who does, you have to put in the extra hours and the extra effort to make things happen. If you aren’t ready to work some pretty long days, you probably aren’t cut out for being an entrepreneur.

#3 Entrepreneurs can take off when they want — after all, you’re the boss, right? Remember all those times you used to be able to party on random nights of the week or just take off for a weekend with your friends? Not if you want to keep your business afloat the first year (or two, three, four, etc). Now I’m not saying you won’t ever get time off, but most entrepreneurs live, eat and breathe their businesses and a lot of times partying gets pushed to the wayside. What’s more important: Doing keg stands with college buddies or generating income so you can pay bills the next couple months?

#4 Working from home means you’ll have more time for your relationship, your pets, taking care of your home, etc. Wrong. Because you work from home, it’s like you live in this constant state of never finishing anything. You start cleaning the dishes and then think of a great idea or feature for your company. Instead of taking your significant other out to a nice meal, you ask to get drive thru so you can get back to work quicker. I can’t tell you how many times I’ve looked over at my dog and it looks like he’s crossing his legs because he needs to go outside (and I love my dog to death!).

#5 Everyone wants to have your job. I’m guessing it’s because people genuinely don’t love their jobs, but they think you have this perfect setup where you get to work and play all day long. I always hear things like “At least you don’t have to deal with a commute” or “I have so many worthless meetings and calls, you’re lucky”. Do you want to trade the last three days I worked 18 hours and had to go above and beyond to appease clients? No, no you don’t.

For all the starving entrepreneurs out there, keep fighting the good fight. We’re all doing things we love and enjoy, and that’s what matters. I may not be building the next Facebook, but I am excited about controlling my own destiny and knowing the harder I work, the more results I see.

Cheers!

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