Why We Must Experience Failure In Order To Be Successful

What makes one person extremely successful, while another will fail and give up vowing never to try again? Is it due to the fact that the successful one was more intelligent, more experienced, or possesses some sort of god given ability?

Probably not.

In the eyes of society, history tells us that successful individuals triumphed in what they did simply because they failed and never surrendered their passion. They would take failure as being part of the equation if they wanted to achieve success beyond their wildest dreams.

Over the past decade, interviews and research have been conducted to determine whether there was a commonality between some of the greatest people in history. Specifically, it was the pursuit of the so-called “magic formula” that led to this research.

Ultimately, it was concluded that every single person’s success, had to endure some sort of failure in the past. Whether it was emotionally, physically or mentally, they had to overcome at least an obstacle before they could experience success.

Now, the great news is that, success almost always occurs even if you failed 1000 or 100,000 times in your life, as long as you never surrender, the reason being that success is not an absolute destination but is rather a journey.

The biggest problem with failure is that it is a subject that most people hate to talk about. It’s through dealing with failure that we can ultimately gain success. So why isn’t everybody dealing and learning from their failures?

What we are talking about here is the FEAR of FAILURE.

Its humanity’s greatest nemesis and the killer of dreams that bring you success. It is in our innate nature since the dawn of man to feel fear. Fear of actions that could complicate situations which may be life threatening or in this case, fear of being ridiculed for pursuing our dreams and passion. Fear of failure is our natural instinct that separates us from what we want to achieve in life. It scares every dream and passion that you may have.

What you must actually instill in your mindset is that failure is our greatest mentor and that it teaches you what nobody else can. To achieve success, you must first avoid the fear of a possibility of failing to cloud your judgement and to strangle your decision.

As you fail, you puncture a hole deep within your ego, and only then will you begin to learn the important things you couldn’t see before. If you can learn to take failure and never accept defeat, you would inadvertently take up the challenge to fight back even stronger, because of this simple shift in mindset, failure can remedy wonders for people to begin again, this time intelligently.

If you are not convinced. Lessons of failure can be seen in almost every success story in the world. Just like this guy, Charles Forman who is the founder ofOMGPOP who created the hit sensation; “Draw Something“.

Charles Forman had just $1,700 in his bank account the day before he launched “Draw Something“, since then it has been downloaded over 35 million times and was later sold to Zynga for $180 million. So you would ask how he created a one hit wonder in such a short period of time? No, he actually started his game development company 6 years ago and created dozens of games prior to “Draw something“. It was because he never gave up to dozens of failure, that he continued to create better games that led to this magnificent one.

Another inspiring story of a teenage entrepreneur who finally succeeded after failing over 30 times in his previous web ventures was Adam Horwitz. At the age of just 15, he had the dream of making a million dollars with an entrepreneurial idea that would revolutionize the mobile marketing industry.

After 3 years of unsuccessful self-funded ventures,Adam Horwitz finally launched his first successful product, YepText that led to a series of impactful creations that finally propelled him to the million dollar mark at the age of 18. Eventually he was featured on CNN for being the top 8 kid entrepreneurs to watch for 2012 and beyond. All this manifested only after he took those early failures as a legitimate step towards the right direction.

Simply by acknowledging that failure is part of the process in your search for success can be a great stepping stone. When you can stare adversity in the face, you will no doubt have the strength inside of you to achieve anything you set out to achieve.


Cheers!

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Top tips for the budding online marketer

    Top tips for the budding online marketer

Have you asked yourself this questions repeatedly, How can i use the internet to market my products? What do i need to know and do to be a successful online marketer or "Technopreneur"? How and Where do is start? 

The web offers savvy marketers the opportunity and free tools to help grow their business. Whether big or small, firms can easily leverage these free tools to successfully run and reap the benefits of an online marketing campaign. You will be amazed how some 1st timers are even using Facebook to buy and sell "knick knacks" and earn hundreds if not thousands at the comfort of their own home.

Here are five key questions and tips to help you plan  and execute your online marketing campaign like a pro. 

Five Key Questions to Ask Yourself
1. What is the goal of your campaign? Sounds basic enough, but specifying what you want your campaign to achieve can really help you narrow down the details your plan. While you may have a number of marketing goals, focus on the most important one to start. For example, a small shoe store may identify “selling 100 pairs of shoes in one month” as their primary goal, or an online gadget store may aim to “gain 1,000 unique visitors a week.”

2. What are you trying to market? Pick out the product or service you want to market. This may be your best-seller or one of your lesser known products or services. Picking too many products or services can lead to an incoherent and ultimately, ineffective, campaign.

3. Who is your audience? It is important to identify who your audience is, as this criteria will help refine what actions to take to implement your marketing strategy. Is your product or service best suited for women aged 20-30 years old? Or are you looking to attract new customers from a specific demographic?

Once you know who your intended audience is, you’ll be able to understand their online behavior and shape your marketing plan accordingly. For example, if your intended audience uses search engines to look for information on products and services, then a search marketing campaign may be just what you need to engage with them.

4. How is your audience accessing your site? It’s important to know whether your audience is looking for you via desktop devices or using mobile search. Google’s data shows that around 66 percent of shopping-related searches are coming from mobile. And Filipinos are increasingly turning to their smartphones for answers as well. Research shows that around  64 percent of Filipino households already own at least one smartphone and more -- over 35 percent -- Filipinos intend to purchase smartphones this year.

So even if you have a great desktop website, you may still be missing out on potential customers by neglecting to create a mobile-optimised site.

5. What’s your budget? Your marketing plan will affect and be affected by your budget. Find a balance between what your needs are -- perhaps you don’t really need that banner ad and instead a smaller text ad may do the trick -- and what you can afford to optimise your investment. 

Most importantly, most sites right now offer free advertisements and what really cost are the extra options, tools or added features to your campaign so manage and select what is more important. For example, www.Ebay.ph, offers free adverts and what really cost are extra's like themes, extra pictures and exposure. So check each option, dont just ignore or pick them all.

Cheers!

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